How to Get More Leads for a Small Business
Learn proven strategies to get more leads for your small business. From referrals to local SEO and email, discover high-ROI tactics to fuel growth in 2025.
What’s the Best Kind of Marketing for Small Businesses?
Discover the best marketing strategies for small businesses in 2025. Learn what works, what to avoid, and how to get the highest ROI on a budget.
7 Steps to Create a Marketing Persona That Gets Customers to Buy
Learn the 7 steps to create a marketing persona that gets customers to buy. Build profiles, map pain points, and apply personas to boost conversions.
Marketing ROI Explained for Small Businesses
Learn what marketing ROI means for small businesses, how to calculate it, benchmarks, mistakes to avoid, and tactics to maximize your returns.
Pros & Cons of AI-Generated Marketing Copy
Discover the pros and cons of AI-generated marketing copy — speed, cost, risks, SEO impact, and when to use AI vs. human creativity.
What Are Marketing Personas: 7 Reasons You Need to Know
What are marketing personas and why do they matter? Learn what a persona is, how to build one, and 7 ways personas sharpen messaging, ads, and growth.
How to Know When It’s Time to Rebrand
Wondering if it’s time to rebrand your business? Discover the key signs, what a rebrand really involves, and how to align your brand with where you’re headed.
What Most Agencies Get Wrong About Working with Trades Professionals
Many agencies miss the mark when marketing for trades professionals. Learn what most get wrong—and how to fix it with smarter local SEO, clearer messaging, and results-driven strategy.
Naming Conventions: Why Your Name Sets the Tone for Your Brand
Discover why your brand name matters more than you think. Learn naming conventions, real-world examples, and a proven checklist to choose a name that tells your story and grows with your business.
The Next Three Steps Every Small Business Should Take
Discover the next 3 steps every small business should take to improve marketing ROI, attract the right customers, and choose the best strategy to grow.
3 Costly Homepage Mistakes (And How to Fix Them)
Is your homepage turning customers away? Discover 3 common homepage mistakes and how to fix them to boost trust, conversions, and sales in 2025.
Marketing Budget Benchmarks 2025: How Much Should You Really Spend?
How much should you spend on marketing in 2025? Explore key benchmarks, revenue-based budget rules, and smart allocation tips to maximize ROI.
What It Means to Use Your Story in Your Marketing (And How to Do It Strategically)
Learn how to use your story strategically in marketing to build trust, shift beliefs, and inspire action. Includes real-world examples and proven frameworks.
Top 5 Branding Mistakes I See (And How to Fix Them)
Avoid the most common branding mistakes and learn how to fix them with clear, actionable tips—plus insights from Airbnb’s brand transformation.
Is AI Creative? Only If We Are.
Is AI truly creative? This blog explores how AI compares to tools like the camera or piano, and why creativity still depends on the human behind the work.
Content Marketing for Contractors: Build Trust, Get More Jobs, and Grow Your Business
Discover how content marketing for contractors can help you build trust, attract better clients, and grow your construction business—without relying solely on ads.
How to Create a Unique Value Proposition (UVP) That Stands Out
Learn how to create a Unique Value Proposition (UVP) that clearly communicates your brand’s unique value and sets you apart from the competition with real examples and a proven formula.
Why You Need to Ask Why Three Times: The 3 Hidden Problems Your Customer Actually Cares About
Discover the 3 levels of customer problems—external, internal, and philosophical—and how addressing each one can elevate your brand messaging, drive conversions, and create deeper customer loyalty.
Why Your Brand Needs a Hero—And It’s Not You
Discover why customer-centered storytelling wins. Make your customer the brand hero—not you—for stronger connection, clarity, and conversions.